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serp features

A collection of 5 posts
Desktop vs. mobile search results in e-commerce
Growth Memo

Desktop vs. mobile search results in e-commerce

In this 3rd post of the e-commerce search results series, I compare mobile with desktop SERP Features and SERP layouts.
Aug 1, 2022 5 min read
The state of ecommerce SERP Features
Growth Memo

The state of ecommerce SERP Features

What SERP Features matter most for ecommerce? How can online stores use them to their benefit or when to pivot their keyword strategy?
Jul 25, 2022 10 min read
Did Local Packs really grow in 2019?
serp features

Did Local Packs really grow in 2019?

Have Local Packs really grown in 2019? Yes, and no. I tell the full story in data.
Nov 27, 2020 4 min read
The impact of image SERP Features on traffic
serp features

The impact of image SERP Features on traffic

Image Boxes and Image Thumbnails are two of the most shown SERP Features. One of them drains a lot of clicks from regular organic results, the other one just looks nice.
Nov 16, 2020 4 min read
Big data shows the volatility of Featured Snippets
serp features

Big data shows the volatility of Featured Snippets

Featured Snippets are still a mystery. In this analysis of over 100,000 queries and 1,200 domains, I show how Google tests and adjusts Featured Snippets.
Nov 9, 2020 5 min read
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