Did Local Packs really grow in 2019?
Have Local Packs really grown in 2019? Yes, and no. I tell the full story in data.
serp features
The impact of image SERP Features on traffic
Image Boxes and Image Thumbnails are two of the most shown SERP Features. One of them drains a lot of clicks from regular organic results, the other one just looks nice.
Big data shows the volatility of Featured Snippets
Featured Snippets are still a mystery. In this analysis of over 100,000 queries and 1,200 domains, I show how Google tests and adjust Featured Snippets.