Google became the most successful startup in history by crawling the web, building an index of web pages, and ranking them based on popularity. Now I see signs for a potential paradigm shift from crawling to indexing APIs. In the future, search engines might not come out to get content. Webmasters might bring it to them.
Back in the day – before Google’s Panda update – glossaries were a fine way to drive lots of traffic. It was the days when you just had to pump as many pages into Google’s index as humanly possible. Then Panda came and destroyed that tactic. The trend went back to having as few pages with the highest quality as possible. Glossaries as a traffic-driver were forgotten like the Jedi in The Force Awakens. But now, they’re making a comeback.
SERP Mazes are ways for Google to provide answers to users but also keeping them in the search results to display more ads.
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Fragmented User Intent describes keywords that serve several intents. This post explains how to create a model to track and understand that.
In this Tech Bound Conversatoin, I talk to Cindy Krum about Entities, Fraggles, and the future of indexing. Tune in!
After Google’s deduplication of Featured Snippet URLs, I set out to dig into 2,000 Featured Snippets to find out what the true impact is.
Jordan Koene from Searchmetrics and I discussed category-specific ranking factors in this Tech Bound Conversation.
Technical SEO has exploded over the last years. Reason enough to rally up 15 of the most knowledgeable experts and explore the technical SEO trends in 2020.
The “point of diminishing returns” is often used in economics to describe a point at which the rate of returns declines, even though input stays the same. In other words,