technical seo - Kevin Indig

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technical seo

A collection of 6 posts

5 case studies showing the benefits of server-side rendering

5 case studies showing the benefits of server-side rendering

Choosing between client-side and server-side rendering is an important SEO decision you ideally only make once and with high confidence. According to Google’s documentation, the rendering method you choose has no implications on organic rankings as long as certain guardrails are met. However, most experts - including myself -

Internal Linking for SEO: best practices, strategies, axioms

Internal Linking for SEO: best practices, strategies, axioms

This guide to internal linking shows what really works and busts the myths. It comes with lots of best practices, strategies, and examples

The end of crawling and the beginning of API indexing

The end of crawling and the beginning of API indexing

In the future, search engines might not come out to get content. Webmasters might bring it to them with API indexing.

Solving Fragmented User Intent

Solving Fragmented User Intent

Fragmented User Intent describes keywords that serve several intents. This post explains how to create a model to track and understand that.

The best internal linking structure depends on your business model

Opposite to common belief, internal linking best practices are not commonly applicable but vary by site type and business model. This article shows what model to apply in which case.

Internal Link Optimization with TIPR

Internal Link Optimization with TIPR

Internal link optimization is incomplete without factoring in backlinks. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site.