Tag: technical seo

October 31, 2018
seo, technical seo

Forging a fine-tuned SEO machine

Building or improving an SEO team at a company is a huge challenge. When the take the perspective of creating systems, instead of just hiring people, the right things to do become more obvious. In this article, I explain how to build an SEO organization.

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July 9, 2018
content, seo, technical seo

A better approach to keyword research for content marketing

SEO and Content Marketing are getting more competitive by the day. More content is created, more companies do it really well and Google gives less real estate to organic results. So why does everybody still follow the same process to create content? That doesn’t make sense! ¯_(ツ)_/¯ The problem starts with keyword research. I remember […]

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May 10, 2018
seo, technical seo

The 10 SEO ranking factors we know to be true

Google only confirmed 10 SEO ranking factors publicly in its history. In this article, I narrow in on what's true and what's speculation, how important each SEO ranking factor is and the evidence we have for it.

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March 13, 2018
technical seo, user intent

User intent mapping on steroids

Until recently, nobody in SEO cared about User Intent. Then everything changed, and it became the prerequisite for SEO. Without fulfilling the right user intent, a page won’t rank. What happened? Hummingbird (2013) and RankBrain (2015)! Now, if you’re not completely new to SEO you knew this before. What has been a big challenge, however, […]

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February 27, 2018
seo, technical seo

Creating an SEO strategy from scratch

Creating an SEO strategy is not easy and hardly ever talked about. This article provides a detailed step-by-step manual to put an effective SEO strategy together.

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August 7, 2017
seo, technical seo

How to rock SEO in a machine learning world

The biggest threat to SEOs is missing substantial changes in the industry. If you are not aware of how machine learning already impacts SEO you’re at a high risk of making the wrong decision for your company or client. The time to be ahead of the curve is now. In HipHop, they say “the game has […]

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October 31, 2016
technical seo

Using Google’s Natural Language API for SEO

Through Mike King’s excellent technical SEO renaissance article, I found Google’s Natural Language API tool, played around with it and discovered some very interesting things.

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