SERP Mazes are ways for Google to provide answers to users but also keeping them in the search results to display more ads.
Fragmented User Intent describes keywords that serve several intents. This post explains how to create a model to track and understand that.
Until recently, nobody in SEO cared about User Intent. Then everything changed, and it became the prerequisite for SEO. Without fulfilling the right user intent, a page won’t rank. What