What is User Intent? How to optimize for it like a pro
User Intent has become one of the most important concepts in modern SEO. In this guide, I explain what it is, how to identify it, and how to optimize for it.
Content tuning at scale with the Search Console API
This article explains how to use the GSC API to find content tuning opportunities.
Optimizing for User Intent with content-tuning
Pages can rank for thousands of keywords. By focusing on intent instead of keywords, we can maximize traffic potential.
WebMD vs. Healthline – when industries shift
Healthline passed WebMD in SEO performance. In this article, I dissect what drove this tectonic shift.
A template for Fragmented User Intent
Many readers asked me to create a template for Fragmented User Intent tracking to build their own models. So, I sat my butt down and created one for you! Well, better said, it's only for Tech Bound members.
SERP Mazes – How Google keeps users in search results
SERP Mazes are ways for Google to provide answers to users but also keeping them in the search results to display more ads.
Solving Fragmented User Intent
Fragmented User Intent describes keywords that serve several intents. This post explains how to create a model to track and understand that.
User intent mapping on steroids
Until recently, nobody in SEO cared about User Intent. Then everything changed, and it became the prerequisite for SEO. Without fulfilling the right user intent, a page won’t rank. What happened? Hummingbird (2013) and RankBrain (2015)! Now, if you’re not completely new to SEO you knew this before. What has been a big challenge, however, […]