Tag: user intent

March 1, 2021
user intent, content tuning

Content tuning at scale with the Search Console API

This article explains how to use the GSC API to find content tuning opportunities.

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February 22, 2021
user intent, content, seo

Optimizing for User Intent with content-tuning

Pages can rank for thousands of keywords. By focusing on intent instead of keywords, we can maximize traffic potential.

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December 14, 2020
healthline, e-a-t, user intent

WebMD vs. Healthline – when industries shift

Healthline passed WebMD in SEO performance. In this article, I dissect what drove this tectonic shift.

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August 12, 2020
user intent

A template for Fragmented User Intent

Many readers asked me to create a template for Fragmented User Intent tracking to build their own models. So, I sat my butt down and created one for you! Well, better said, it's only for Tech Bound members.

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July 10, 2020
technical seo, Google's transformation, user intent

SERP Mazes – How Google keeps users in search results

SERP Mazes are ways for Google to provide answers to users but also keeping them in the search results to display more ads.

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June 2, 2020
technical seo, user intent

Solving Fragmented User Intent

Fragmented User Intent describes keywords that serve several intents. This post explains how to create a model to track and understand that.

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March 13, 2018
technical seo, user intent

User intent mapping on steroids

Until recently, nobody in SEO cared about User Intent. Then everything changed, and it became the prerequisite for SEO. Without fulfilling the right user intent, a page won’t rank. What happened? Hummingbird (2013) and RankBrain (2015)! Now, if you’re not completely new to SEO you knew this before. What has been a big challenge, however, […]

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