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youtube

A collection of 5 posts
Youtube's hashtag pages and the long-tail
youtube

Youtube's hashtag pages and the long-tail

Youtube's new hashtag pages improve discoverability for search engines and open up a long-tail of content to users.
Jan 25, 2021 4 min read
Embeds, the flywheel  nobody speaks about
apple

Embeds, the flywheel nobody speaks about

Embeds can create powerful flywheels for UGC and SaaS companies. At the hand of Apple, Spotify, and Youtube, I show how.
Dec 2, 2020 4 min read
The value of video for podcasts
youtube

The value of video for podcasts

Even though Youtube is a video platform, it has one of the highest listening times for podcasts, too.
Jul 24, 2020 3 min read
Twitch vs. Youtube for organic video marketing
Growth Memo

Twitch vs. Youtube for organic video marketing

If Youtube is the Empire State Building, Twitch is a small hot dog stand right next to it. However, it's a hot dog stand with a surprisingly long line.
Jul 22, 2020 4 min read
The power of polarization
Growth Memo

The power of polarization

T-Series is the largest channel on Youtube - no PewDiePie! In this article, I explain how they did it.
Jun 5, 2020 5 min read
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