This is an episode of Tear-Apart, a format in which I dissect over-performing pages and sites. Today, I\u2019m showing you how a single article gets: 50,000 monthly visitors1,110 backlinks1,900 top 10 keywordsA traffic value of $265,000 (AHREFS) It\u2019s a comparison of meal kit delivery services on self.com: https:\/\/www.self.com\/story\/the-12-best-meal-kit-delivery-services-for-easy-pre-prepped-dinners-and-smoothies! Self is a site around health and beauty - a very competitive vertical. Discover new workout ideas, healthy-eating recipes, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from SELF. It\u2019s part of the Cond\u00e9 Nast conglomerate. Avid readers will remember the interview with Paul Shapiro who joined Cond\u00e9 Nast as head of technical SEO. According to AHREFS, the article went live in early October 2016 but its publish date on the page says May 19, 2020 (see below). It\u2019s a common tactic to update the publish date whenever you make a change. Google doesn\u2019t like it but can\u2019t tell the difference, so it works and signals freshness. In fact, when you go to the page today, you\u2019ll see that it continuously updates the date about a month back. From the URL, you can also see that self.com updates the article with additions to the list of meal kit services. The page and title list \u201c17 best\u2026\u201d whereas the URL says \u201c12 best\u2026\u201d. It's an important point to keep in mind when building skyscraper articles to keep updating them. The article ranks for 335 #1 keywords (as of 6\/15). Look at those juicy queries: You quickly understand why the site value is so high with CPCs of $7. Some of the SERPs the sites rank in are a bit disheartening, though. See Google\u2019s new Discovery ads with a thumbnail, for example (top ad in the screenshot below), which looks like an organic result. Or the knowledge carousel that shows a selection of meal kit services in the SERPs. Or the ad carousel with pricing data\u2026 Apart from that, the article performs really well and is a best practice to showcase the power of topics > keywords because it ranks for so many variations and related keywords. Social-wise, it got good engagement on Facebook with 440 likes, 710 shares, and 615 comments. That\u2019s nothing compared to other articles with almost 100,000 social signals but given the topic of the article, it feels about right. In terms of backlinks, the article got a nice reference from Merriam Webster in the \u201crecent examples from the web\u201d section (see below). I don\u2019t think the link was bought but it\u2019s interesting to think about how Merriam Webster selects the links that appear there. They also got some good links from Capital One, Ark Invest, cleveland.com, and other food sites like Myrecipes. It probably also helps to have mainly keyword-rich anchor text links. I think though that these links are \u201cnatural\u201d. Maybe self.com did some outreach, but I see the reason in the high quality of the content. What makes this content high-quality: no fluff, straight to the point: why should you go with this meal prep serviceprovides availability during COVID -> the article provides relevance in perspective of current eventsupdated publish datecost of the services I also discovered a nebulous subdomain: nutritiondata.self.com with 3M backlinks\u2026 It looks like this calculator was once living on another site and has been migrated to a subdomain. The traffic is declining - probably because the subdomain hasn\u2019t been updated in ages - but the backlinks should help quite a bit with the site\u2019s rankings! There is another article I would probably consolidate with this one (https:\/\/www.self.com\/gallery\/10-healthy-meal-delivery-services) because it targets the same user intent. They don\u2019t have exact match duplicate content but the same list of services and the second article ranks much worse than the main article of this tear-apart. To close this out, I think the links and the high-quality content together make this piece rank so well. You can also write so much when comparing meal kit delivery services, so to me, it comes down to good backlinks, covering the criteria users have in mind when evaluating a meal kit services, and providing the most value compared to all other articles out there.