Having a strong brand is important for many success factors of a business, but how do you actually build a brand?
This article deals with the problem of finding the growth lever after the initial growth phase.
Everybody knows great content is important but what makes “great content” great? That’s the question I answer (from an SEO perspective) in this article.
It comes to no surprise that Google killed Google+. It was a failure from the start! In this post I dissect what went wrong from a Growth perspective so you can avoid these mistakes for your business.
Adobe quintupled (5x) its stock price in the last 5 years! It did so with a switch to subscriptions and adoption a Growth mindset.
Google uses powerful data network effects that it built over decades to stay ahead of the competition and refine its core product: search. In this article, I explain the what, how, and why.
A lost of startups struggle to get social media right. In this episode of Tech Bound, Pete Haas from PCMag tells you how to do it and what tools to use. Enjoy!
Apple uses powerful lock-in effects to drive and defend its business. In this edition of Tech Bound I explain all the different lock-in strategies and how companies – especially Apple – use them.