Google’s market share is not black and white. For a more nuanced view, I analyzed the market share of 30 Google products in different markets.
Google answers more questions itself, which dries out businesses that became successful through Google traffic. In this post, I explain why and what to do.
In this interview, we talk about what SEOs can learn from product marketing, Searchmetrics’ product strategy, and some of Malte’s crazy stories.
ContentKing is an SEO change-tracking tool that tracks and notifies you when things break or change on your site. I recently did an interview with Steven Van Vessum, VP of Community, for my newsletter Tech Bound. Q: Besides other things, you’re doing a great job with https://www.contentkingapp.com/academy. How did you … Read more
The biggest SEO gains for large sites come from new or improved product features. As Google gets better and better at providing the best result and understanding satisfaction at a deeper level, product value is something SEOs (and other Marketers) need to embrace – and increasingly drive. In this article, … Read more
This Q&A with Gary Illes took place at the Bay Area Search meetup in San Francisco on 10/14/2019 and was hosted by AJ Kohn.
Listing 100 articles to learn SEO is easy, but distilling it down to 5 is hard. That’s exactly what Cyrus Shepard did in this guest post.
Opposite to commong believe, internal linking best practices are not commonly applicable but vary by site type and business model. This article shows what model to apply in which case.
After three successful years of building SEO, doubling organic traffic, and running cross-functional teams, I left Atlassian by the end of 2018. It was hard to turn my back on the $19b brand that hired so many smart colleagues and built such great products. But I took a lot away … Read more
What will Growth in 2019 look like and how did it pan out in 2018? Find out in this article!