Tech

In Tech, I write about the big technology platforms, FAANG, Big Tech, and how these platforms impact user acquisition systems.

The impact of image SERP Features on traffic

Image Boxes and Image Thumbnails are two of the most shown SERP Features. One of them drains a lot of clicks from regular organic results, the other one just looks nice.

The inaccuracy and flaws of search volume

Search volume is a double-edged sword. On one side, it guides our strategy. On the other side, it’s so fundamentally flawed that we should handle it with extreme care. In this article, I explain why and how.

Weekly Finds – Week 46, 2020

This week with the Coca-Cola thought experiment, a video about Google algorithm engineers, user-friendly exit popups, gradually changing your mind, and a content marketing report.

Nike’s explosive online growth

Nike is a great example of retail brands that use SEO to accelerate their business. In this case, I explain how Nike uses SEO to accelerate its online growth.

My thoughts on passage ranking

Google’s passage ranking could be a new paradigm shift in organic search – or not. In this post, I elaborate on what it could be and the hints Google gave us about it.

Marketing