In Tech, I write about the big technology platforms, FAANG, Big Tech, and how these platforms impact user acquisition systems.
Image Boxes and Image Thumbnails are two of the most shown SERP Features. One of them drains a lot of clicks from regular organic results, the other one just looks nice.
Search volume is a double-edged sword. On one side, it guides our strategy. On the other side, it’s so fundamentally flawed that we should handle it with extreme care. In this article, I explain why and how.
This week with the Coca-Cola thought experiment, a video about Google algorithm engineers, user-friendly exit popups, gradually changing your mind, and a content marketing report.
Featured Snippets are still a mystery. In this analysis of over 100,000 queries and 1,200 domains, I show how Google tests and adjust Featured Snippets.
Nike is a great example of retail brands that use SEO to accelerate their business. In this case, I explain how Nike uses SEO to accelerate its online growth.
In this week, we got content from Andy Davies, Oliver Mason, DuckDuckGo, and Game-Changer.
This article is a case study that shows how Google ranks new content for different keywords to test its quality.
Google’s passage ranking could be a new paradigm shift in organic search – or not. In this post, I elaborate on what it could be and the hints Google gave us about it.
This week with Casey Winters, Lenny Rachitsky, Dan Hockenmaier, and Bill Slawski.
An update to my concept of Platform Confluence and how it can lead to anti-competitive behavior.