Technical SEO

In Technical SEO articles, I write about internal linking, entities, mobile-optimization, performance/UX, crawling, rendering, and indexing.

Internal Linking for SEO: best practices, strategies, axioms
Internal Linking for SEO: best practices, strategies, axioms This guide to internal linking shows what really works and busts the myths. It comes with lots of best practices, strategies, and examples
A simple SEO strategy tool [+template]
A simple SEO strategy tool [+template] I recently guested on Aleyda Solis’ Crawling Monday series together James Brockbank. We discussed the fallacies and best practices of SEO strategies. At one point, we talked about companies with very successful SEO strategies: Atlassian. Pinterest. CreditKarma. Amazon. I could have mentioned so many …
The end of crawling and the beginning of API indexing
The end of crawling and the beginning of API indexing Google became the most successful startup in history by crawling the web, building an index of web pages, and ranking them based on popularity. Now I see signs for a potential paradigm shift from crawling to indexing APIs. In the …
How to drive millions of sessions with glossaries
How to drive millions of sessions with glossaries Back in the day – before Google's Panda update – glossaries were a fine way to drive lots of traffic. It was the days when you just had to pump as many pages into Google's index as humanly possible. Then Panda came …
SERP Mazes – How Google keeps users in search results
SERP Mazes – How Google keeps users in search results SERP Mazes are ways for Google to provide answers to users but also keeping them in the search results to display more ads.
BERT infers questions in mobile Featured Snippets
BERT infers questions in mobile Featured Snippets Sorry, this post is for paying members only.   Memberships come at $5/month or $55/year   Why you should subscribe
Solving Fragmented User Intent
Solving Fragmented User Intent Fragmented User Intent describes keywords that serve several intents. This post explains how to create a model to track and understand that.
The future of Entities, Fraggles, and API indexing w/ Cindy Krum
The future of Entities, Fraggles, and API indexing w/ Cindy Krum In this Tech Bound Conversatoin, I talk to Cindy Krum about Entities, Fraggles, and the future of indexing. Tune in!
A case study of 2,000 Featured Snippets about deduplicating
A case study of 2,000 Featured Snippets about deduplicating After Google's deduplication of Featured Snippet URLs, I set out to dig into 2,000 Featured Snippets to find out what the true impact is.
Why SEO ranking factors are category-specific w/ Jordan Koene
Why SEO ranking factors are category-specific w/ Jordan Koene Jordan Koene from Searchmetrics and I discussed category-specific ranking factors in this Tech Bound Conversation.

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