"Tactics without strategy is the noise before defeat." - Sun Tzu
We LOVE tactics. But without a strategy, tactics don't work. So, let me explain how to get an SEO strategy right.
#1 Know your goal
A strategy takes you from where you are right now to a goal.
Specific Measurable Achievable Relevant Time-bound
Goals must be S.M.A.R.T.
#2 Understand your environment
Strategies must be custom to circumstances.
Competitors Market Target audience
#3 Be aware of your resources
You can't build without knowing your tools and resources.
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