"Tactics without strategy is the noise before defeat." - Sun Tzu

We LOVE tactics.  But without a strategy, tactics don't work. So, let me explain how to get an SEO strategy right.

#1 Know your goal

A strategy takes you from where you are right now to a goal.

Specific  Measurable  Achievable  Relevant  Time-bound

Goals must be S.M.A.R.T.

#2 Understand your environment

Strategies must be custom to circumstances.

Competitors Market Target audience

#3 Be aware of your resources

You can't build without knowing your tools and resources.

SEO Tools People Content Links Site health

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