A tear-apart of Asana’s Land & Expand Model


Updated on September 9, 2020
Topics:
9 min well spent

When I worked at Atlassian, we acquire Trello for $400M in cash but it never filled the vacuum Jira left open. It’s great for engineers but not for marketers, salespeople, or other knowledge workers. Asana figured out how to occupy that gap and now they’re going public because of it. Reason enough to tear apart how they did.


Sorry, this post is for paying members only.

 

Memberships come at $5/month or $55/year

 

Why you should subscribe