A tear-apart of Asana’s Land & Expand Model

Updated on September 9, 2020
9 min well spent

When I worked at Atlassian, we acquire Trello for $400M in cash but it never filled the vacuum Jira left open. It’s great for engineers but not for marketers, salespeople, or other knowledge workers. Asana figured out how to occupy that gap and now they’re going public because of it. Reason enough to tear apart how they did.

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