Growth Memo - learn the science of Organic Growth
The Growth Memo is a free weekly newsletter about the craft of Organic Growth.
Subscribers uplevel their skills in SEO, CRO and Product-Led Growth (PLG) and understand how the big trends in tech influence the craft of Growth and Marketing.
Quick facts
Publishing schedule: every Monday morning (Eastern Time Zone)
Cost: free for Growth Memo, $15/month for Premium
Who it’s for: experts in Marketing or Growth and investors
What people are saying
Alex Birkett, founder of Omniscient
Growth Memo is among the very few newsletters that I never miss. The signal-to-noise ratio in the SEO world is often not great, but Kevin's insights are always deeply thought out and useful.
Tom Critchlow, the SEO MBA
Growth Memo is like Stratechery for marketing. An insightful mix of marketing, strategy, seo and content. It's one of the only emails about content and SEO I subscribe to. Essential
Alejandro Angel, CRO at Composely
There are so many newsletters out there, but the only two I follow consistently in the digital marketing/lead gen growth world are yours and Marketer Milk.
Glenn Murray
There's so much crap out here in social media land. After a few years away from it, I've been shocked at how few good articles and updates there are. Almost nothing worth sharing. Then, at the opposite end of the spectrum, is your content!
Tom Winter, founder of SEO Wind
Yur posts have been top-notch. I'm sure it's giving a lot of people good food for thought!
Jerry from Web Revenue
It’s amazing how you can dish out valuable content like this week after week.
Jenny Romanchuk:
I can say openly that your newsletter is the best one in the SEO world.
Growth Memo is read by experts at
Amazon
Houzz
Hubspot
Yandex
Google
Wix
Red Ventures
Adobe
AboutYou
Heise
OMR
NDR
Carfax
Scout24
ServiceNow
Wikihow
Mailbrew
DotDash
Spotify
Kayak
Newfund cap
New York Times
Forbes
Stackoverflow
Fortune
Salesforce
Fox
Yoast
Sumo Logic
Sproutsocial
Klavyio
Nextdoor
A16z
Equifax
RTL
The wirecutter
Axel Springer
Conde Nast
Etsy
Klarna
Ogilvy
Comcast
Monday
Cold Start Ventures
Buffer
Hootsuite
Twitter
Shopify
Capital One
Flipkart
Gartner
Costar
Crate and Barrel
Samsung
Microsoft
Lego
Riverside FM
Nerdwallet
Upwork
Grammarly
Unilever
Bonsai
Deloitte
The Sun
Business Insider
Qualtrics
SAP
Axios
HBR
Buzzfeed
Why Organic Growth: Modern Growth teams working on SEO don’t just look at the channel in isolation. They also work on converting organic traffic and leveraging the product for Growth. These areas are so strongly related and overlap in workstreams at hypergrowth startups that I think the term Organic Growth describes it better.
Core topics
In the Growth Memo, I write about a series of recurring topics:
Organic Growth: applying first principles to a modern understanding of SEO and overcoming fundamental problems.
Aggregators vs. Integrators: companies of different types have different Growth levers available to them based on who creates the content for their site.
Search results: the impact of SERP Feature changes on Blue Links.
User Intent: how users find what they’re really searching for and how companies can reverse engineer intent.
Internal linking: How to optimize a site’s internal link graph.
Short Bio
I’m Kevin Indig, author of the Growth Memo.
I’ve spent 10 years as operator and leader at fast-growing companies like Shopify, G2 and Atlassian.
Since mid-2022, I have been an independent advisor to hypergrowth startups like Ramp, Bounce, Snapchat, and Nextdoor.
I’m an angel investor and international speaker.
More about me: www.kevin-indig.com
